Hi, I’m Soo - a design lead at AdQuick, currently solving complex design problems and simplifying the out-of-home (OOH) experience for big brands, agencies, and media owners.
My design principles:
- Balance business goals, user needs, and technology
- Approach problems with an analytical mindset
- Collaboration- design is a team sport
- Create data-driven solutions and measure what matters
- Stay curious, flexible and be open-minded
My career started off as a visual designer, collaborating with industry giants like Google, Tencent, and Samsung to create customer centric experiences. This led me to fully transition into product design, where your design solutions can have a tangible impact on both users and the business. I feel truly fortunate to be doing what I love.
I’m based in Los Angeles, but originally hail from the east coast (My 
still belongs there!). When I’m not busy designing, you’ll find me exploring new recipes, sweating through yoga, or making some type of caffeinated concoctions 
.